When modern media is used to brand a product, it routinely addresses the subject matter directly, trying to draw attention immediately to the product. The advertisements found in old newspapers sometimes achieved the same goal in quite different fashion, using unusual or outrageous lines in large print to trick the reader. The blaring lead demands attention, and is followed quickly with odd or unexpected segues to information on a product.
Archived North Country newspapers contain plenty of examples of the old bait-and-switch, often executed with subtle humor. A number of stores advertised wallpaper by simply stating what was available, but a Watertown firm used the catch-line “Odd Things for Walls”. Continue reading
A few weeks ago, I wrote here about Joel Aldrich Matteson, a Watertown native who became governor of Illinois―and among other things, established a level of corruption perhaps matched by recent governor/inmate Rod Blagojevich.
To balance the scale, here’s a look at another Watertown native who, during Matteson’s tenure, served as governor of Illinois’ neighbor to the north, Wisconsin. Though there was plenty of corruption in Wisconsin’s government during that time, the governor was not believed to be directly involved.
At worst, the wrongdoings of others may have soiled his good reputation, but he left plenty of accomplishments behind as well. He also became tied to a pair of signature events in American history. Continue reading
If one were researching the careers of highly accomplished New York natives, you might encounter the glowing, capsulized review of Joel Aldrich Matteson’s life as offered on a website titled, “National Governors Association: The Collective Voice of the Nation’s Governors.” Matteson was born in Watertown, New York, in 1803. As the website notes, he “taught school in New York, and built railroads in the South.”
After moving to Illinois, he “established a career as a heavy contractor on the Illinois and Michigan Canal [the canal connection will be key to this story], and opened a successful woolen mill.”
After attaining financial success through business endeavors and the sale of land to the state, Matteson became an Illinois state senator in 1842. After a decade in the senate, he took office as governor in 1853. Continue reading