Recently, the Associated Press (AP), one of the world’s most respected news agencies, unveiled its brand new logo (proudly displayed on its official website), retiring its previous logo of 31 years. To help usher in the AP’s new look and its accompanying visual identity system, the Archivists Round Table of Metropolitan New York held its latest monthly programming event at the AP Corporate Archives. The event was attended by an impressive turnout and explored the development, design, and promotion of the AP’s new logo.
Featured speakers included Francesca Pitaro, AP Processing Archivist; Matt Cluney, AP Director of Marketing, Americas; and David Jalbert-Gagnier, principal of the design firm Objective Subject.
Ms. Pitaro spoke on the organization of the AP Publications Collection in the Corporate Archives, as well as how the historical graphic art contained in the collection provided invaluable context for the development and design of the new logo. Mr. Cluney spoke on the collaborative ventures between the AP Marketing and Creative Services teams for publicly marketing the new logo, while Mr. Jalbert-Gagnier expounded upon the creative and historical process of producing the AP’s new logo design and associated visual identity assets.
Presentations were followed by a viewing of the exhibit (AP) Means Associated Press: 166 Years of Logotype Design, curated by Valerie Komor, Director of the Corporate Archives, and former Assistant Archivist Sam Markham. The exhibit presented historical AP publications and promotional materials that illustrated the evolution of the AP’s visual identity, as well as a timeline of AP World magazine covers from 1944 to 2011.
More information on the AP’s new logo and visual identity system can be found on the AP’s FAQ page on this subject.
Photos: Above, AP seal, 1900; middle, event attendees perusing the exhibit (AP) Means Associated Press: 166 Years of Logotype Design (courtesy of AP Photo/Santos Chaparro); and below, an AP Service Bulletin from January 1926.